For the Win Revised and Updated Edition

Release on 2020-11-10 | by Kevin Werbach

The story of gamification isn’t fun and games by any means. It’s serious. When used carefully and thoughtfully, gamification produces great outcomes for users, in ways that are hard to replicate through other methods.

Author: Kevin Werbach
Publisher: Wharton Digital Press
ISBN: 9781613631041
Category: Business & Economics
Page: 152
View: 898

For the Win Revised and Updated Edition

“A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION....”—Daniel H. Pink, Author, Drive Why can’t life—and business—be fun? For thousands of years, we’ve created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works—and what not to do. Discover the successes—and failures—of organizations that are using gamification: How a South Korean company called Neofect is using gamification to help people recover from strokes; How a tool called SuperBetter has demonstrated significant results treating depression, concussion symptoms, and the mental health harms of the COVID-19 pandemic through game thinking; How the ride-hailing giant Uber once used gamification to influence their drivers to work longer hours than they otherwise wanted to, causing swift backlash. The story of gamification isn’t fun and games by any means. It’s serious. When used carefully and thoughtfully, gamification produces great outcomes for users, in ways that are hard to replicate through other methods. Other times, companies misuse the “guided missile” of gamification to have people work and do things in ways that are against their self-interest. This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.

Language: en
Pages: 152

For the Win, Revised and Updated Edition

Authors: Kevin Werbach, Dan Hunter

Categories: Business & Economics

Type: BOOK - Published: 2020-11-10 - Publisher: Wharton Digital Press

Language: en
Pages:

WIN

Authors: Kevin Werbach, Dan Hunter

Categories: Occupational training

Type: BOOK - Published: - Publisher:

Books about WIN

Language: en
Pages:

CETA Coordination with WIN

Authors: United States. Department of Labor. Manpower Administration

Categories: Work Incentive Program (WIN).

Type: BOOK - Published: 1974 - Publisher:

Books about CETA Coordination with WIN

Language: en
Pages: 272

Win Your War

Authors: Mark Driscoll

Categories: Religion

Type: BOOK - Published: 2019 - Publisher: Charisma House

You're already in a war. It's time to fight. This book will equip you with tools to protect the five fronts of spiritual battle: your relationship with God, your identity, your family and friends, your church, and the world. Win Your War is a practical marriage, parenting, and relationship book